Derailing Cute

Japan is internationally renowned for its love of cute. This is oft exaggerated, but isn’t entirely without merit. What is often missed is the side effect of this obsession, whereby nearly every business, organization, event - or indeed, just about anything - irrespective of size or purpose, seeks to get itself a mascot.

The Aichi expo had these guys -

The Japanese police have this guy -

Hikone Castle has this guy -

The Japanese military settled, famously, on this guy (the one on the left, who won’t be fingerprinted on coming to Japan) -

Nara, one of Japan’s most popular tourist destinations, site of the ancient capital, and famous for deers and temples, didn’t have a mascot. This oversight needed correcting, obviously, so the city government contracted themselves a nifty looking logo that they thought would sum up the charms of their city as cutely as possible.

This is what they got -

According to Yahoo news, there have been a few complaints that it isn’t cute enough. I’m inclined to agree.

source - Yahoo news (only Japanese)

Monday, March 3rd, 2008 Bizarre, Japan, Japanese Culture, Japanese News, Japanese Products, Japanese Trivia Trackback URL for this entry