Kirin’s (not so big) Big Secret

A kirin - or qilin - is a mythical beast, orginally from China, who brings luck and prosperity wherever it goes. Somewhere along its colourful path through history, it managed to get itself confused with the giraffe, in case anyone was wondering about the modern meaning of the Japanese word. Interestingly, Kirin brewery like to play for both teams; their Kirin Lemon brand of lemonade features a lemon with a giraffe’s head as its character. The qilin shows up on the product I myself am most acquainted with - the various beers that Kirin are probably most famous for.

What then is this secret of which I speak?

Next time you’re out and you see Kirin’s qilin logo, have a closer look. For the beast bears three tattoos upon its back, spelling out its name: there’s a キ(ki), a リ(ri)　and a ン(n). Now, the only one that’s easy to find is the first one - it’s nestled just behind the qilin’s ear. The other two? Well, I did a rough approximation and I’m not even sure I got them right. Hard to tell on a low pixel shot like this -

You’ll just have to check yourself - before you sink the third one.

Saturday, February 9th, 2008 Design, Japan, Japanese Culture, Japanese Trivia, Noteworthy, Sushimatic Loves... Trackback URL for this entry