Play Until Your Fingers Break!

Segata Sanshiro (せがた三四郎 )is a freaking legend, and I don’t know how I’ve managed to live in this country for 4 years without hearing about him and his devotion to gaming. Being a gamer myself, I bow down to his dedication and enforcement of good gaming practices. Wait - Enforcement? Yes, you read correctly.

Segata was created by Sega to advertise its Sega Saturn gaming console. Although the console ultimately flopped, the legend of Segata Sanshiro lives on. He is a judo master and his name is a play on “Sega Saturn, shiro!” - or “Play Sega Saturn!”.

His videos can be found on YouTube, but this user has most of them. Also, click here for an English explanation of the history, origins and a lot more Segata commercials.

Monday, June 18th, 2007 Games, Humour Videos, Japan, Japanese Products, Videos Trackback URL for this entry